Privacy Policy

Effective Date: November 9, 2025

1. Introduction
FireLux Living, operated by Gramberg Holdings LLC, is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Gramberg Holdings LLC (FireLux Living). This policy applies to our website at https://fireluxliving.com and any related subdomains. By using our website, you acknowledge that you have read and agree to this Privacy Policy and our Terms of Service.

2. Definitions and Key Terms
Cookie: A small piece of data stored by your web browser to identify your session, provide analytics, and remember preferences.
Company: Gramberg Holdings LLC, doing business as FireLux Living, registered in the United States.
Country: United States.
Customer: Anyone who interacts with FireLux Living or purchases products from our website.
Device: Any internet-connected device used to access our website.
IP Address: A numerical label assigned to each device connected to the internet.
Personnel: Individuals employed or contracted by Gramberg Holdings LLC (FireLux Living).
Personal Data: Information that directly or indirectly identifies an individual.
Service: The FireLux Living website and related features.
Third-Party Service: Partners or vendors that help operate our website or provide functionality such as payments and analytics.
You: Any individual who visits or interacts with our website.

3. Information We Collect
We collect personal information when you visit our website, place an order, register for an account, subscribe to our newsletter, or contact us. This information may include your name, email address, phone number, billing and shipping addresses, and payment details necessary to complete your order.

For certain products, particularly those involving heat, fire, electrical components, or gas, we may collect additional information to ensure safe delivery, proper installation support, warranty claim processing, product recall notifications, and compliance with freight carrier requirements and hazardous material regulations.

4. How We Use the Information We Collect
We may use your information to process and fulfill orders, improve our website and services, provide customer support, send order confirmations and updates, manage promotions or surveys, and communicate important service or policy changes.

Specifically, we use your information for:
• Processing warranty claims and providing post-purchase support
• Coordinating freight delivery updates for large or specialized products
• Sending safety and hazard-related notifications, including product recalls
• Ensuring compliance with freight carrier rules and hazardous material shipping regulations
• Identity verification for high-value or age-restricted goods
• Installation support and technical assistance

5. Information from Third Parties
We may receive information from third-party services such as fraud-prevention tools, payment processors, and marketing or analytics platforms to ensure order security and improve customer experience.

6. Sharing Your Information
We only share your information with trusted third-party service providers that assist with payment processing, shipping, analytics, or website operation. We may also share information with affiliates, successors, or legal authorities if required by law or to comply with legal requests.

We do not sell your personal information to third parties for their independent marketing purposes.

7. Third-Party Data Processors
To operate our website and fulfill orders, we share certain personal information with the following categories of third-party service providers:

• Payment Processors: Process credit card, debit card, and digital wallet transactions securely
• Fraud Prevention Providers: Help detect and prevent fraudulent transactions and identity theft
• Marketing Platforms: Manage email campaigns, retargeting ads, and promotional communications
• Analytics Tools: Track website performance, user behavior, and traffic sources
• CRM and Helpdesk Software: Manage customer inquiries, support tickets, and communication history
• Website Hosting and CDN: Store and deliver website content securely and efficiently
• Shipping Partners: Coordinate product delivery, tracking, and freight logistics

Each third-party processor is contractually obligated to protect your information and use it only for the purposes we specify. We conduct regular reviews to ensure compliance with applicable privacy laws.

8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze traffic, and remember preferences.

Types of Cookies We Use:
• Necessary Cookies: Required for core website functionality, such as shopping cart and checkout processes
• Analytics Cookies: Collect data on how visitors use our site to improve performance (e.g., Google Analytics)
• Marketing Cookies: Track user behavior across websites to deliver personalized ads and retargeting campaigns (e.g., Meta Pixel, Google Ads)
• Functional Cookies: Remember your preferences and settings for a customized experience

Third-Party Cookies:
Our website uses third-party cookies from services including but not limited to Google Analytics, Meta (Facebook) Pixel, Shopify, and other advertising and analytics platforms. These cookies may track your activity across multiple websites for behavioral advertising purposes.

Opting Out:
You can disable cookies through your browser settings; however, some features of our site may not function properly without them. To opt out of interest-based advertising, visit the Digital Advertising Alliance's opt-out page at http://optout.aboutads.info or the Network Advertising Initiative at http://optout.networkadvertising.org.

9. Financial Information Handling
Gramberg Holdings LLC (FireLux Living) does not directly store your complete credit card or payment information on our servers. Payment data is collected and processed securely by our payment processor partners, which may include Shopify Payments, Stripe, PayPal, or other third-party payment gateways.

These payment processors maintain PCI-DSS (Payment Card Industry Data Security Standard) compliance and use industry-standard encryption to protect your financial data during transmission and storage. We may retain limited payment information, such as the last four digits of your card and transaction details, for order verification, customer service, and fraud prevention purposes.

For questions about how your payment information is handled, please contact us at sales@fireluxliving.com.

10. Hazardous Goods and Safety Data Collection
Because Gramberg Holdings LLC (FireLux Living) sells products that may involve heat, fire, combustion, electricity, gas, or other potentially hazardous components, we collect and maintain certain personal data to ensure customer safety and regulatory compliance.

Data Collected for Safety Purposes:
• Contact information for safety communication and emergency notifications
• Purchase history for warranty claims and product registration
• Delivery details for product recall notifications
• Technical specifications and installation support requests
• Correspondence related to hazard notifications and safety alerts

This information is used exclusively to protect customer safety, facilitate warranty claims, coordinate product recalls, provide installation guidance, and comply with manufacturer safety requirements and regulatory obligations. We retain this data for the duration required by applicable safety and product liability regulations.

11. Data Security
Gramberg Holdings LLC (FireLux Living) uses security measures such as SSL encryption for transmitted data and restricted access to personal information. While we take steps to safeguard your data, no system can be guaranteed completely secure.

12. Data Retention
We retain personal information only as long as necessary to provide our services, fulfill legal requirements, and maintain business records. For products subject to warranty or safety regulations, we may retain purchase and contact information for extended periods as required by law.

13. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information; restrict or object to processing; and request a copy of your data. To exercise these rights, contact us at sales@fireluxliving.com.

14. California Consumer Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect:
• Identifiers: Name, email address, phone number, billing and shipping addresses, IP address
• Financial Information: Payment details, transaction history (processed by third-party payment processors)
• Commercial Information: Purchase history, product preferences, browsing behavior
• Internet Activity: Website usage data, cookies, device information, referral sources
• Geolocation Data: General location based on IP address

Categories of Personal Information Shared:
We share personal information with third-party service providers for business purposes, including payment processors, shipping carriers, fraud prevention services, analytics platforms, marketing partners, and website hosting providers. We do not sell your personal information in exchange for monetary compensation.

Your California Privacy Rights:
• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of your personal information (if applicable)
• Right to Limit Use of Sensitive Personal Information: Request limits on the use of sensitive data
• Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment

How to Submit a Request:
To exercise any of these rights, please contact us at:
Email: sales@fireluxliving.com
Phone: (414) 755-9851
Mail: Gramberg Holdings LLC, 1506 County Road GG, New Richmond, WI 54017, United States

We will verify your identity before processing your request and respond within 45 days.

Do Not Sell or Share My Personal Information:
Gramberg Holdings LLC (FireLux Living) does not sell personal information in exchange for monetary compensation. However, certain data sharing for advertising purposes may be considered a "sale" or "share" under California law. If you wish to opt out of such data sharing, please email us at sales@fireluxliving.com with the subject line "California Do Not Sell Request."

15. Children's Privacy
Our website and services are intended for users aged 18 and older. We do not knowingly collect information from anyone under 18 years of age.

16. International Data Transfers
Information may be processed or stored on servers located outside your state or country. By using our website, you consent to such transfers.

17. Links to Other Websites
Our website may contain links to external sites. Gramberg Holdings LLC (FireLux Living) is not responsible for the content, security, or privacy practices of those third-party websites.

18. Changes to This Privacy Policy
We may update this policy from time to time. Updates will be posted on this page with an updated effective date. Continued use of our website after changes have been posted constitutes acceptance of the revised policy.

19. Contact Us
Gramberg Holdings LLC (FireLux Living)
Address: 1506 County Road GG, New Richmond, WI 54017, United States
Email: sales@fireluxliving.com
Phone: (414) 755-9851